Jan 31, 2020
In a gentle and moving one-minute ad, PETA merged animal rights and human rights with the fight to end speciesism. It had hoped to place the ad during Fox's Super Bowl broadcasts. But a source told PETA that FOX and the ad company were pressured to dump the spot.
PETA's Sr. VP of Communications Lisa Lange says the NFL is behind the ban and talks to Emil Guillermo about how the ad came to be--from inception to rejection.
Interview with Lisa Lange, Sr.VP PETA
13:17 Ingrid Newkirk sent a letter to Colin Kaepernick
14:09 Kaepernick inspired the ad
14:54 Representatives respond to PETA
16:52 What did the NFL say?
17:30 Spot sent around the holidays.
18:48 Ad agency tells PETA what happened
19:10 Pressure to kill ad
20:25 “NFL is used to pushing people around.”
21:04 Ad agencies response.
22:02 “This is the NFL trying to silence a message of peace and social justice.”
22:12 “This is shameful, but not unexpected.”
23:14 The ad the NFL doesn’t want you to see.
Go to PETA.org
27:00 “We will have the last laugh.”
Creative Director: Christian Carl
Creative Director: Matt Stein
Director: Fons Schiedon
Production Company: United Tricks, Inc.
Designers: Félicie Haymoz, Julien De Man, Fons Schiedon, Lia Mchedlishvili
Animation Services: Birdo
Music & Sound Design: Bram Meindersma
Writer: Sean Pezzulo
Go to PETA.org for more.
See Emil Guillermo's solo show on his journey to veganism.
In San Francisco, Feb. 1 and 6th at the Potrero Stage.
The PETA Podcast
PETA, the world's largest animal rights organization, is 6.5 million strong and growing. This is the place to find out why. Hear from insiders, thought leaders, activists, investigators, politicians, and others why animals need more than kindness—they have the right not to be abused or exploited in any way.
Hosted by Emil Guillermo. Powered by PETA activism.
Music provided by CarbonWorks.
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Contact and follow host Emil Guillermo on Twitter @emilamok
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Originally released Jan. 31, 2020